The People


Eran Raz, 46, husband to Shahar and father of 6, is a pioneering visionary of the desert. He has rehashed history by planting vineyards on the same site as ancient vineyards of the Nabatean and Israelite time periods, around 3,000 years ago. The site is perched on the cliff of the Ramon Crater in the Negev Highlands. It stands at a height of 800 meters/2625 feet above sea level.

Plantings are gullies of loose soil and follow the natural path of the Zin River. Flooding in the area occurs several times a year and creates a special low salinity soil.

The desert temperature varies wildly between day and night, leading to a long maturing process and allowing for the development of distinct flavors of each and every grape variety. The strong and arid desert winds create a disease and pest-free zone.


Nana Farm produces 100 tons of grapes annually. Varieties grown are Cabernet Sauvignon, Syrah, Graisse, Petite Syrah, Chardonnay, Viognier, and Chenin Blanc.

From 1998–2002, before Eran’s farming ventures in the desert, he was the Director of the Ella Valley Winery Vineyard, which covers  1480 acres/600 hectares of hilly terrain in the Jerusalem hills.


In 2002 he began providing management and consulting services to both the Ella Valley Winery and the Golan Heights Winery, and then in 2007 he planted his own vineyard on his 250 acre/ 100 hectare farm, Nana Farm. In 2009, he became the vineyard planting project manager in Mizpe Ramon in Israel’s Negev Desert, overseeing a total of 1110 acres/450 hectares. “I heard of the Three Corners Project from Nir Shaham, at Soreq Winery. Nir purchases grapes from me, and in the 2012 harvest, added the Three Corners to customers who purchase my grapes”, says Eran.

Through his modern pioneering of the desert and by virtue of his superb expertise, skill, and knowledge, Eran Raz has created a miraculous comeback in history.